| Dolce & Gabbana, Tom Ford and sexism years |
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 Who won the prize for the most sexist ad 2008? Fashion brand Dolce & Gabbana. Although experts are not quite sure whether or not it should be Tom Ford ... There is a French association which annually arranges vote for the most sexist advertising of the year, and then gives her a prize.
The website of this association can submit and vote for the most unpopular ad. You can also express its support for the one that says "fair value". But perhaps no surprise to anyone that gives rise to greater interest in this course, "evil" prize.Macho 2008 prize was awarded to the brand Dolce & Gabbana. Right behind her came to the Volkswagen Polo Cup for women and the stereotypical appearance Citroen - in its advertising, a pregnant woman is cut in half. Experts agree - the contest is too (his site is only in French), so winning these three brands, but not the last Tom Ford perfume ads. Forums are divided. Which of these well defined in every detail, shiny and very attractive in some way ads are more disgusting, more damaging, more an insult to women? "Winning" is a typical example pictures porno-chic in the ad, a style that uses one hand erotica, on the other shock strategy. Pictures of this type often use the conventions of pornographic films, refer to the imagination (eg in the popular appeal of ads Sisley). At the same time are "polished" to the border, very decorative, or playing convention hyperrealism. Dolce & Gabbana ad refers to a scene of collective violence. Four men and one woman - all dressed in outfits project, D & G, an unusual arrangement in the staging. On the one hand, advertising can not be accused of anything directly, on the other - half-naked model clearly dominates the model, and the rest of it looks. Symbolically, the scene can be read very quickly, and cruel look of models and erroneous vision model makes advertising rather than enjoy remember. Strategy shock (or see what I see "), they can still see the great inscription Dolce & Gabbana running the whole picture. The creator of this ad (actually, in Italy and Spain) can be explained by the fact that they wanted to show how the aesthetic one of the popular sexual fantasies - a campaign called "fantasy rape &". On allegations Kim Gandy, president of the National Mrs. Organization for Women, the ad indisputably promotes violence against women by Stefano Gabbana said in his behalf and Domenico Dolce, that this is just artistic presentation of "erotic dreams, sexual game." Not too much to explain how Tom Ford - his perfume ad is overtly sexist and extremely simple. A bottle of perfume is there between women's breasts, vagina and covers. Model "used" as a "background" is tanned, oiled body, red claws and artificial breasts. Campaigns completes the picture of Tom, who "harassed" by female hands. In the version for storage photo shows Tom only from the waist up, a hand reaches under his shirt. On the website you can view the Ford, however, the word the whole picture - where you can see from the other hand clutching a designer genitalia. This is so much fun that Ford for many years appears in public with your partner and not a secret that he is gay. Director of photography, however, Tony Richardson - also author of the controversial images for Sisley, who is known for its perverse sense of humor. Both Ford and Dolce & Gabbana can "defended" with accusations of humiliation of women. However, a test of their campaign will be for sale. And here - as the statistics say, not only "sex sells" but also "holy indignation". |
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